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Barbara's Bakery and the NWRA teamed up to produce the above ad which ran Tuesday, October 14th, 2003 in Roll Call magazine, the leading publication detailing Capitol Hill events. Timed to coincide with National Wildlife Refuge Week and consideration of the Refuge System's FY04 budget, the ad is designed to capture the attention of decision-makers, using levity to remind them of the importance of the Refuge System, particularly on its Centennial year. It also seeks to convey the message that the private sector cares enough about these places to make a financial investment on their behalf.

For more information about Barbara's Bakery, a leading producer of 100% natural cereals, cookies and snacks, visit their website at www.barbarasbakery.com